About Me
Working as a result-oriented Marketing Manager with 6+ years of experience in using effective marketing solutions to drive sales, growth and boost clients' brand equity. In this process, I have planned and managed overall marketing strategies across various platforms and also specialized in managing the end-to-end business processes, marketing strategies, sales, developing new business opportunities, team building, data analysis and account management for various insights.
Binsu Babu
Marketing Manager
Work Experience
Dekulture is a luxurious retail business in home décor, Kitchenware, apparel, and gifting products.
Taskmo is a “tech-driven on-demand task fulfillment platform” that helps large businesses, corporations and startups in employing gig workers to perform tasks.
2023
Marketing Manager
Dekulture Pvt Ltd
Dekulture were in the export business form more than 10 years and recently they launched three offline stores in Bangalore. As a Marketing Manager I was in charge of both online and offline marketing activities, which included performance marketing, BTL activations, visual merchandising and content creation (both video and post). Post include social media post, Blogs, PR article and marketing creatives.
2022
Business Manager
Taskmo- Quess Corp Organization
My job as a Business Manager was to create new business opportunities by adding new business verticals. I was in charge of the Agritech, Automotive, Delivery/E-commerce, and Hospitality sectors. In accordance with my responsibilities. I was managing a team of business development associates, a lead generation team, and an operations team in order to efficiently manage the projects. I was handling client acquisition, providing demos, client meetings, project strategy, setting commercials, assigning team, deploying gig workers, managing the overall project as the point of Contact.
Vpersonalize is the technology platform for mass personalization and on-demand manufacturing. They provides a unified solution across 3D design, manufacturing, e-commerce, and supply chain for apparel brands and manufacturers.
2019
Sales and Marketing Manager
Vpersonalize Pvt Ltd
My job was to research and develop new business opportunities and plans by understanding consumer/client needs, identifying market trends, and suggesting system improvements to assist the business to meet its objectives. As part of my KRAs, I provided critical demo and technical support, as well as handled customer queries and provided solutions. I was managing lead generation, email marketing, CRM management, data analysis, providing demos, and getting sales.
Tata Motors Limited is an Indian multinational automotive manufacturing company. I was associated with dealership of TATA Passenger vehicle.
2013
Warranty Manager
TATA Motors Pvt Ltd
As a warranty manager, I was handling all warranty claims, ensuring policies and processes are thoroughly administered. I was also managing a team of inside sales reps and parts department personals, constantly focusing on excellent customer service. I have provided demonstration of vehicles to the customers and also build a positive rapport with customers.
Education & Certification
Post Graduate Diploma in Management- Marketing
Xavier Institute of Management and Entrepreneurship, Bangalore
2019
Bachelor of Commerce (Hons)
Amity University Haryana
2013
Google Ads Display Certification
Google Ads Search Certification
Issued Mar 2023 · Expires Mar 2024
Credential ID 144128733
Issued Mar 2023 · Expires Mar 2024
Credential ID 144104201
Skills & Proficiencies
Professional Skills
- Social Media Marketing (performance marketing), Marketing Strategy, SEO, Branding, Btl activations.
- Business development, Presentation Skills, Negotiation Skills, Sales Pitch, Client interaction, Good Communication Skills
- Knowledge in Advance Excel, Marketing tools, Business analytic tools, Lead generation tools, Account Management
- Experience in CRM (Salesforce)
Languages Known
- English
- Hindi
- German
- Malayalam
- Tamil
Portfolio: Dekulture Pvt ltd
Roles and Responsibilities:
Marketing Manager
Retail/Ecommerce
Strategy development and planning of campaigns that can promote the business and generate genuine traffic (both offline and online)
BTL activations (offline marketing)include:-
- Managed Brand promotion activities at GTs & MTs, where our main objective was to create Brand awareness and direct sales
- RWA activities Promoters activity/ Door to door activation and newspaper insertion
- Managed the Visual merchandise for stores
- Managed PR activities with news channels and Instagram influencers
- Handled the complete fabrication work related to marketing and In-store communication
Worked On following Tools
- SEO Tools
- Semrush
- Ahrefs
- Google keyword planner
- Email marketing/ Newsletter
- Mailchimp
Digital Marketing (Online marketing)
- Implemented marketing campaigns right from ideation to final analysis and refinement.
- Created engaging and informative content for the website, blog, social media, and other content marketing channels that the business might leverage
- Managing paid marketing channels such as content marketing, PPC advertising, Search Engine Optimization, Search Engine Marketing, Outdoor Marketing, Social Media Advertising, email campaigns, lead generation initiatives, website design and landing page enhancement, copywriting, and comprehensive performance analytics of the marketing campaigns.
- Email Marketing and newsletter marketing
- Building sustainable relationships and partnerships with other key players such as vendors, advertising agencies, and creative artists as per the need.
- Marketing Creative were made using following tools
- Canva
- Adobe Photoshop
Marketing Report
(click on image to view report)
Jan 2023
Monthly Marketing Proposal (BTL activation/ Offline Marketing ) sample (Click on Image)
Jan 2023
Monthly Marketing Strategy
(click on image)
Jan 2023
Creative for Google Ad & Facebook Ad Campaign Sample
Video Ad(Instagram/ Youtube) Sample
Blogs and content creation (Posted on official website)
Weekly Newsletter ( Sample)/ Email Marketing
Press Release (Drafted and published)
Portfolio: Taskmo- Quess Corp
Business Manager
Roles and Responsibilities:
The main objective was to develop new business opportunities by understanding clients requirements
- This was a senior management position, where I was the decision maker of the projects I handled:
-Setting commercials,
- handled the P&L statement for my category
-assigning operation team on the project,
-Finalizing the most efficient strategies
- New client acquisition - I was able to build a new vertical for the organization by introducing Agritech to the Gig economy which created new business opportunities. Worked with companies like Dehaat, AmazonFlex.
- Team Management: I was directly handling a team of business development executives and also the team members from the operation. I also managed the field operations of Gig Workers in accordance with the on-field projects and operations.
- Experienced knowledge in performance marketing, BTL/ ATL activations.
- -worked on Google Ads
- -worked on Facebook/ Instagram Ads(for hiring requirements)
- Successfully delivered projects with clients by meeting end goals and generating a revenue of 2 Cr for the organization.
Work flow cart
- Lead generation
- Email Marketing
- Referrals
- Skill Matching Algorithm
- Digital Training
- Curating efficient strategies
- Negotiation
- Final sales
- Outcome base pay
- Product Demos
- Understanding the clients requirements
- Client meeting
- Setting commercials
- Deploying Team
- Training
- Work Day( assigning work)
Taskmo- How we solve clients requirements
Portfolio: Vpersonalize Pvt Ltd
Sales and Marketing Manager
SaaS/ E-commerce
Roles and Responsibilities:
The main objective was to research and develop business opportunities by understanding consumer requirements, identifying market trends, and providing clients/ customers system improvements to increase their profitability by 10x.
- Generating potential leads and qualifying them based on the minimum threshold i.e.
- Companies having revenue of $2Mn
- Companies having manufacturing unit and have 1000+ orders per month
- Companies must be from apparel manufacture
- Worked on Lead generation tools like
- Hubspot
- Spyfu (competitor analysis and leads)
- apollo.io
- lusha
- CRM(salesforce)
- Worked on Email Marketing tools
- Semrush
- Mailchimp'
- MS- Outlook
- Worked on CRM
- Salesforce (Data Management)
- Providing critical demo & technical support and handling customer queries and providing resolution.
- Worked on Facebook/ LinkedIn Ad campaigns (Performance Marketing), Google Ads, Email Marketing/ campaigns, Lead generation, CRM (Salesforce) data handling, and Advance Excel to see the trend of the product categories monthly wise.
- Implementing new sales plans/ strategies and advertising.
- Promoting the company's existing products and introducing new products to the market.
Process Flow
Lead Generation
Qualify
Leads
Final
Sales
Email Campaign
Demo
session
Pricing &
Negotiation
Understanding requirements
Extra Course and Certification
HP Life Certification
Dubai Future Foundation
Connect with me
Binsu Babu
binsubabu29@gmail.com
+91-6360750979
+91- 9610155307
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